The assignment was to recreate a preexisting brand identity for an arts or any brand of my choosing. For this, I chose the Nebula Streaming Service.

Nebula is a content streaming platform jointly owned and controlled by all of those uploading to it. I chose this brand because while the premise of the platform leads to a dynamic mental image, their branding is very subdued and minimalist. I found this to be uncharacteristic of the content, and thus started my creative process.